Category : Search Engine Optimization

January 3, 2013 7:07 pm
US clears Google’s core search business
By Richard Waters and Tim Bradshaw in San Francisco

The US has ended a sweeping antitrust investigation of Google without imposing any sanctions on its core search business… see full article.

http://www.ft.com/intl/cms/s/0/61124f52-55d4-11e2-9aa1-00144feab49a.html

Here is a great article by Christoph C. Cemper about the latest Google update. Deconstructing The Google EMD Update – Oct 25, 2012 at 2:23pm ET

Of interest are the opinions and data about how social media relates to domain Power-Trust, how quality sites are starting to percolate to the top and how exact match domain names (EMD) or keyword domains are no longer benefiting from the free ride of getting an extra boost in search engine results for keywords included in the domain name. 

Content Management System (CMS) is a buzzword in the IT industry these days. While business and website owners want a CMS just because it sounds so impressive, website developers love it for all the benefits it has brought. Thanks to CMS, there is hardly any need to hand code HTML and PHP scripts. That does not imply that there is no need of a developer anymore. CMS is simply a tool to help a developer create better solutions in less time.

The one difficult issue, perhaps, is making the right choice between WordPress, Joomla and Drupal, three of the most popular and powerful CMSs out there. All of them are open-source tools based on PHP and MySQL with regular updates. Each has extra plugins including ones for SEO. The plugins are called plugins in WordPress, extensions an Joomla and modules in Drupal.

While there are many factors on which a CMS is compared, an important one is its SEO friendliness. Let’s take a look at WordPress, Joomla and Drupla and determine how each one rates on the SEO scale.

ABOUT WORDPRESS
WordpressWordPress has been around since 2003 as an open source blogging tool and CMS platform. More than 200 million websites online are based on WordPress. Due to its notable user-friendliness, it is considered the foremost choice for small websites and blogs.

With WordPress, everything is so easy that many website and blog owners just choose to do it all by themselves. This definitely earns it negative points from developers.
As one of the most commonly used CMS, WordPress offers thousands of plug-ins and a huge community ready to help, two very attractive incentives.
When it comes to features, WordPress proves to be more generous than most people expect CMSs to be. A basic WP website not only offers the usual search, comment, tag, index, etc., but also provides multi-level access and authorship for up to ten users.

SEO for WordPress
For SEO, WordPress is perhaps the most powerful CMS, most favorite as well, due to a plethora of SEO plugins and its supportive community. The SEO module All in One SEO pack allows you greater control over your titles, descriptions and duplicate content. Another good module is Google XML Sitemaps which automatically generates a sitemap to submit to Google webmaster tools. Features such as tagging, indexing and WP’s clean URLs make things even better. WordPress sites can get a high ranking; however, as with any website your ranking greatly depends on the effort you put in the keyword selection and optimization process. Contact Red Carpet Web Promotion to optimize your WordPress site.

ABOUT JOOMLA
JoomlaUnlike WordPress which is foremost a blogging platform, Joomla is and always has been a pure CMS; consequently, it offers a window of opportunity for developers as well as designers. Because it is not that simple to use, it is unlikely that just anyone could create a Joomla-based website without help from a developer.

The best thing about Joomla is that it offers plenty of room for customization. There are numerous extensions and plug-ins, which further add to its abilities.
Joomla has a powerful API which enables easy integration into other systems and software. Therefore, there are endless possibilities for developers to create unique and customized websites.

SEO for Joomla
When it comes to SEO, Joomla has been severely criticized since its inception. And although there is ongoing talk about its awful built-in URLs and encrypted plug-ins, newer updates and extensions have changed the story. A proficient developer with a broad understanding of SEO can obtain great results and ranking with Joomla. However, it still lacks ease-of-use and is not considered favorable in terms of SEO. But given the popularity of Joomla over 400 extensions come up in a search for SEO. A few of these SEO extensions facilitate the job of optimizing titles descriptions, page names, links and other factors. Contact Red Carpet Web Promotion to optimize your Joomla site.

ABOUT DRUPAL
DrupalJust like Joomla, Drupal offers flexibility and power to handle huge, complex and highly customized websites. Released in 2001, it is also the most senior among the three open source CMSs under discussion here. Developers love it because it does not limit their ability to create large, robust and scalable websites.

One major difference between Joomla and Drupal is that the latter is more developer-centric rather than designer-centric.
Drupal offers better extensibility than Joomla or WordPress. The add-ons are easier to integrate with the core and third-part systems alike. Overlapping issues are not common, making Drupal a reliable platform as well.
Drupal is an excellent choice for a website where security is a key factor. Even the third party extensions are almost as secure as Drupal core.

SEO for Drupal
Drupal takes the cake here. Although, WordPress does offer best SEO possibilities, it is still not flexible and robust enough for large and complex websites. Drupal offers a good level of control over SEO. It has everything ranging from SEO-friendly URLs to extensive SEO modules. Moreover, there are plenty of tools that automate the whole SEO aspect for a website. Contact Red Carpet Web Promotion to optimize your Drupal site.

Conclusion
There is simply no point of argument or viable comparison between these three most popular open source CMS as they widely differ. The choice depends on the website’s requirements and the developer’s own style and preference. Nevertheless, SEO for WordPress tends to yield better results and ranking if forced to choose. The content of the website, the keyword choices the optimization and the quality incoming links are much bigger factors for good search engine rankings than the choice of CMS.

Written by Tammy Corbett

Tammy Corbett is the resident expert for social media marketing at Red Carpet Web Promotion, Inc.
www.redcarpetweb.com

In September of 1999, Brett Tabke wrote “26 Steps to 15k a Day” in the Webmaster World forum. A lot has changed since then, and now is the time to consider a new 26-step plan that meets the current needs of webmasters in 2006. Some of the old ones still apply (writing new content everyday, for example), and some don’t (submitting to the search engines is no longer necessary), and we’re here to tell you which is which! As you probably already know, bringing in traffic is not easy – it takes hard work, determination and lots of elbow grease. So if you’re ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time!

A) Keyword research
Before you do anything else, use a keyword research tool and do an extensive job researching the right keyphrases to use for your site. What keyphrases are your direct competitors using? Are there any keyphrases that create a potential for market entry? Are there any that you can put a spin on and create a whole new niche with?

B) Domain name
If you want to brand your company name, then choose a domain name that reflects it. If your company is Kawunga, then get www.kawunga.com. If it’s taken, then get www.kawungawidgets.com. No dashes, and no more than two words in the domain if appropriate.

C) Avoid the sandbox
Buy your domain name early, as soon as you have chosen your keyphrases and your company name. Get it hosted right away and put up a quick one page site saying a little about who you are, what you sell, and that there will be more to come soon. Make sure it gets crawled by Google and Yahoo (either submit it or link to it from another site).

D) Create content
Create over 30 pages of real, original content on your site. This will give the spiders something to chew on. It will also give you more opportunities to been seen in the search engine results for a wide variety of keyphrases.

E) Site design
Use the “Keep It Simple” principle. Employ an external CSS file, clean up any Java Scripts by referring to them off the page in an external file, don’t use frames, use flash the way you would an image, and no matter what, do not create a flash site. Do not offer a busy site with lots of bells and whistles to your visitors. Keep things nice and simple. Make it easy for them to find what they are looking for and they’ll have no reason to look anywhere else.

F) Page size
The less kilobytes your page uses, the better – especially for the home page. Optimize your images and make sure the page loads quickly. Most people and businesses in the Western world may have high speed, but cell phones and other countries might not. If your site loads slowly, you may have already lost your visitor before they’ve even had a chance to browse around.

G) Usability
Make sure that your site follows good usability rules. Remember that people spend more time on other sites, so don’t violate design conventions. Don’t use PDF files for online reading. Change the colours for visited links, and use good headers. Look up usability for more tips and tricks, it will be worth your while.

H) On site optimization
Use the keyphrase you have chosen in your title (most important), your headers (when appropriate), and within the text. Make sure that your page/content is ABOUT your keyphrase. If you are selling widgets, than write about widgets. Don’t just stick the word widgets into the text.

I) Globals
Globals are the links that remain the same on every page. They are the reference for new visitors to keep them from getting lost. Sometimes they are on the left of the page, sometimes they consist of tabs at the top. Often they are in the footer of the page as well. Make sure that you have an old style text version of your globals on every page. I usually create tabs at the top, and put the text versions in the footer at the bottom of the page. Find out what works best for you.

J) Headers
Use bold headers. On the Internet, people scan they don’t read. So initially, all they will see are the headers. If your headers don’t address their concerns, they won’t stick around long enough to read your content. Use appropriate keyphrases when you can.

K) Site map
Build a site map with a link to each of your pages. Keep it up to date. This will allow the spiders to get to every page. Put a text link to the site map on the main pages.

L) Content
Add a page every 2-3 days: 200-500 words. Create original content, don’t copy others. The more original and useful it is, the more people will read it, link to it, and most importantly of all – like it enough to keep coming back for more.

M) White hat only
Stay away from black hat optimizing techniques. Black hat optimization consists of using any method to get higher rankings that the search engines would disapprove of, such as keyword stuffing, doorway pages, invisible text, cloaking and more. Stick to white hat methods for long-term success. People who use black hat optimization are usually there for the short-term, such as in porn, gambling, and Viagra markets (just look at your email spam for more black hat markets). These black hat industry sites are usually around just long enough to make a quick buck.

N) Competition analysis
Who is linking to your competition? Use Yahoo’s “link:” service to see the back links of your competition. For example, type in “link:http://www.yourdomain.com” into Yahoo search without the quotes). Try to get links from the same sites as your direct competitors. Better yet, see if you can replace them!

O) Submit
Submit to five groups of directories:

1. Dmoz.org and Yahoo (local, such as Yahoo.co.uk, or Yahoo.ca, etc… if you can).
2. Find directories in your field and get into them. Pay if you must, but only if the price is reasonable.
3. Local directories that relate to your country or region.
4. Any other directories that would be appropriate.
5. If you are targeting the local market, make sure that you are in the Yellow Pages and Superpages (because search engines use these listings to power local searches)

P) Blog
Start a blog about your industry and write a new entry at least once a week. Allow your visitors to comment or, better yet, write their own entries. This will create even more content on your site and will keep people coming back regularly to see what is new.

Q) Links from other sites
Simply submit your website to appropriate sites, asking that they link to your site as a reference because it will benefit their visitors. Don’t spend too much time on this, if your content is good and original, they will find you and link to you naturally. Remember that Linking is Queen (www.redcarpetweb.com/promotion/0409.html#feature).

Stay away from reciprocal linking, links farms, link scams, and any other unnatural links. They may not necessarily hurt you, but Google tracks when you get a link, how long you have had a link, who links to the site that links to you, where you live, what you had for breakfast, and more (not really… but kind of).

R) Statistics
Make sure your server has a good statistics program. Use it! If you don’t have access to a good program, then pay for one. Without the knowledge of who is coming to your site, from where, and how often, you will be missing out on some essential tools to improve your site.

S) Pay-per-click (PPC)
Sign up for Google AdWords and Yahoo Search Marketing. Spend money getting people to your site. Use it for branding too. This will create a steady flow of visitors to your site, and will make your site more accessible to your potential clients. You don’t have to be #1, you don’t even have to be #5… just make sure you are on the first page of search results for most of your keyphrases, when the cost is right.

T) Look ahead
Stay informed of what is coming up in your market. If a new product will be out next season, write about it now. Take advantage of being a first mover. The search engines, and linkers, will reward you.

U) Articles
Write an article once every week and get it published in as many online publications as you can (with a link back to your site). Include the article on your site. Not only will this create many links to your site, but it will also get people to click to your site, and most importantly you will become an expert in the eyes of your visitors. They may even begin looking for your site by querying your name!

V) Study your traffic
After 30 to 90 days you will have enough results to analyze in your statistics program. Go over them with a fine toothed comb. Get the answers to these questions:

– Where are your visitors coming from?
– Which search engines do they use?
– What queries do they type in?
– What pages on your site do they visit the most?
– What are the entry pages on your site?
– What are the exit pages?
– What path do they follow when they browse your site?

Use this information to tweak your site.

– Use the most popular page to encourage the visitors to make you money.
– Adjust the paths they use to send them where you want them.
– Figure out why they leave from the exit pages.

Also, see what search terms people use to find you, and fine tune your keyphrases. If you targeted “green widgets”, but your visitors are finding you with the query “green leather widgets”, then start creating content about “leather widgets”!

W) Verify your submissions
After 3-4 months, check that you got into Dmoz.org and all of the other directories that you submitted to. If you have not been included, then submit again, or better yet, write a polite email to the editor and ask why. Also, find any new directories that would be worthy of your submittal time and submit to them.

X) RSS feeds
RSS (Real Simple Syndication or Rich Site Summary) is becoming a powerful tool for Internet marketers. You can quickly and easily add fresh content to your website. Article feeds are updated frequently, so you can give your visitors (and the search engines) what they want – fresh content! You can use RSS to promote any new content, such as new pages, articles, blogs, press releases, and more!

Y) Press releases
A press release is a written communication that you submit to journalists in the media (newspapers, radio, television, magazines) which are used to make announcements that are newsworthy. Create press releases announcing publication of any new articles or new company information or products. If it is interesting/original enough, a journalist may pick it up and write an article about it. Before you know it, your website address may get published in the NY Times.

Z) Keep your content fresh
Remember to write a new page every 2-3 days. I only mentioned it briefly, but it is probably the most important point in this article. Keep writing! Without fresh content, your site will gradually drop in the search engine results. To stay on top, your content has to be the most up-to-date, freshest, and most interesting and original content in your field.

Follow these 26 simple steps and I assure you that within one year you will call your site a success. You will bring in a massive amount of traffic from within your industry and watch as your business grows!

So start writing, and write yourself to the top!

Shawn Campbell

Shawn Campbell is the co-founder and Chief Search Engine Optimizer at Red Carpet Web Promotion, Inc.
www.redcarpetweb.com