On March 27 Google announced $340 million in Google Ads credits available to all SMBs with active accounts over the past year.

Google posted an update yesterday (April 20) adding new FAQs on how the credit program will be administered.

See post with up-to-date information here: https://support.google.com/google-ads/answer/9803410?hl=en

One important question about eligibility that was on my mind is how they would identify small & medium sized businesses for this credit. Google Ads responded:

“We have a global team that is specifically designed to consult with and support the needs of small and medium sized businesses around the world, and the ad credits will be supporting those businesses. We work with SMBs worldwide from local stores to companies with hundreds of employees and many locations”.

Wondering how much your ad credit will be?  Google Ads says:

“The ad credit amount will vary by customer based on past Google Ads spend, and the country and currency where the business and Google Ads account is set up.”

We will contact each qualifying client when credits become available to discuss how to integrate the credits into your budget.