Maximize Tracking Accuracy
Enhanced Conversion Tags are a powerful tool to improve conversion tracking on your website. They work by securely using hashed first-party data—such as email addresses or phone numbers that visitors provide on your site. Hashing is a process that converts this information into an anonymous, encrypted format, ensuring privacy and security.
This data allows the tags to deliver more accurate insights into user actions, even in environments where cookies are limited or restricted.
Benefits of Enhanced Conversion Tracking
- Improved Accuracy Tracks conversions reliably, even with limited cookie data.
- Privacy-First Complies with privacy regulations by hashing user data.
- Optimized Campaigns Links conversions to ads for better insights and ROI.
- Seamless Integration Works smoothly with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
Our Implementation Process
- Audit Review your existing GTM and GA4 setup.
- Setup Configure Enhanced Conversion Tags tailored to your site.
- Testing Ensure accurate data capture through rigorous testing.
- Support Ongoing monitoring and quick resolution of issues.
Enhance your tracking accuracy and optimize your marketing strategies. Contact us to get started.
I had the pleasure of working with Jason Campbell at Red Carpet Web Promotion to create a website for our organization. Jason is competent, professional and efficient. He took the time to understand our needs and made himself readily available throughout the entire process. We are very pleased with the outcome of our new site and would definitely recommend Jason and Red Carpet Web Promotion to any business.